PPC that pays its way.
I’ve managed paid search for big high street names. Now I help small businesses get more from every pound they spend on Google Ads, with honest advice and plain-English reporting.
PPC management, in plain English.
PPC (pay-per-click) means paying to put your business in front of people actively searching for what you sell, usually through Google Ads. You only pay when someone clicks.
It can be brilliant, or it can burn through budget quickly. The difference is in the set-up, the tracking and the ongoing care. That’s where I come in.
What I’ll do for you
Every campaign is built around your goals and budget, so the exact mix will be different for every business.
Goals and budget first
We agree what a good result looks like for your business before a penny is spent.
Account audit or set-up
I review an existing account for wasted spend, or build a new one properly from the start.
Ads and landing pages
Clear ads, matched to pages that make it easy for people to get in touch or buy.
Tracking that matters
I set up tracking for enquiries and sales, so you know what your ad spend is really doing.
Ongoing improvement
Regular tuning of keywords, bids and ads to get more from your budget over time.
Plain-English reporting
Simple updates on what’s working and what’s next, without a wall of charts.
Priced around you
PPC costs depend on your goals, your market and your ad budget. Tell me what you’re working with and I’ll give you an honest recommendation.
Ask for a recommendation →PPC questions, answered
Something I haven’t covered? Just ask.
How much should I spend on Google Ads?
It depends on your market and your goals. I’ll give you an honest view of what’s realistic, even if that means starting small.
Should I do PPC or SEO?
Often both. PPC can bring visitors quickly, while SEO builds lasting visibility. I’ll suggest the mix that suits your goals.
How quickly will I see results?
Ads can start bringing visitors soon after they go live, but the real gains come from tracking and tuning over time. I’ll set clear expectations up front.
Can you fix my existing Google Ads account?
Yes. I’ll review what’s there, find where money is being wasted and show you what I’d change.
Ready to make your ads work harder?
Tell me about your business and your budget, and I’ll suggest where to start.